A Digital Thinking Space

A Glimpse Into the Professional and Personal Life of a Digital Marketer.

My Top 5 Digital Marking Tools

I have come across a countless number of digital marketing tools over the past years. As time goes by, more and more tools pop up. Many are very good, while others not so much. It is tough to determine which digital marketing software stack is right for your business....

An Example of a Great PPC Conquesting Ad

I found a really great PPC conquesting text ad when I was searching for "Kissmetrics" on Google. I thought this was a brilliant PPC strategy from Mixpanel. They wanted to directly target users or would-be users of software that compete with them. I've seen some...

Tactics to Grow your Twitter Presence for Free

If you recently created a Twitter account for yourself or for your business, it can be hard to gain the traction needed to acquire new followers. Of course, you can easily spin up Twitter Ads and quickly gain new followers, but that may not always be the best option...

3 Tips to an Effective Meta Description

A <META> description informs people of what your page is about directly in the search engine results pages. Here are three important tips that you should follow: Start with an Action Verb The first word of your <META> description should be a verb such as,...

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